Founder of JSTN Consulting, based on the Sunshine Coast, Australia.

I help product-led businesses build and scale CRM programs that drive activation, retention, and revenue. With over a decade of experience at brands like Linktree, Deliveroo, and Depop, I specialise in turning customer engagement into a true growth engine. From strategy to execution, I focus on scalable systems, clean data, and meaningful automation — especially using platforms like Braze.

If you're looking to build CRM that actually performs, let’s chat.